abba Hotels Joins “Turismo Que Suma”
At abba Hotels, we understand that tourism has the power to transform destinations, boost the local economy, and create memorable experiences. But we also believe that this growth must be accompanied by responsibility, respect, and a commitment to people and the environment.
That is why we have joined Turismo Que Suma, the first nationwide initiative launched by Spain’s leading business associations and tourist destinations, with the support of Exceltur and its partners. This movement was created with the goal of promoting a more conscious, balanced, and sustainable model of tourism—one capable of generating value for both travelers and the people who live in these destinations.
Tourism That Adds Value
Turismo Que Suma brings together businesses, government agencies, destinations, and travelers under a shared vision: to build a tourism sector that contributes to social well-being, economic development, and the protection of natural and cultural heritage.
The initiative focuses on promoting a tourism model that:
- Please help foster a harmonious relationship between residents and visitors.
- Protect the identity and cultural heritage of each destination.
- Promote quality employment and talent development within the sector.
- Reduce the environmental impact of tourism.
- Strengthen collaboration between the public and private sectors to achieve more efficient and sustainable destination management.
Our Commitment
As a hotel chain, we want to play an active role in this change. Our membership in Turismo Que Suma reinforces our approach to hospitality, which is based on warmth, responsibility, and respect for the communities where we operate.
Each of our hotels is part of a unique setting, and we want to contribute to its development by promoting a form of tourism that creates opportunities for the local economy, values the heritage of each destination, and fosters respectful experiences for both our guests and the communities that welcome us.
This commitment also involves continuing to take steps to minimize our environmental footprint, promote best practices within the sector, and collaborate with initiatives that foster more sustainable and responsible tourism.
A Shared Commitment
The future of tourism depends on everyone’s involvement. Businesses, institutions, destinations, and travelers all share the responsibility of building a model that has a positive and lasting impact.
At abba Hotels, we believe that travel can be a tool for connecting cultures, revitalizing regions, and creating value. That’s why we’ve joined Turismo Que Suma, an initiative that prioritizes collaboration, sustainability, and a commitment to people.
Because the best kind of tourism is the kind that leaves a positive impact wherever it goes.
At abba Hotels, we continue to work to ensure that every stay makes a difference—for our guests, for our destinations, and for society.