abba Hotels at Fitur 2026: Networking, Innovation and Unique Guest Experiences
abba Hoteles’ participation in FITUR 2026 made it possible to strengthen relationships with leaders in the hotel sector, exchange best practices and explore tourism trends 2026. The fair was also key to identifying business opportunities, establishing strategic alliances and consolidating the brand’s presence in global markets. Each interaction reaffirmed our commitment to innovate in the hotel industry, adapt to the new demands of travelers and offer high-quality personalized experiences, leaving a positive mark on each stay.
abba Hotels’ philosophy: proximity, quality and sustainability
Since its founding in 2000 in Pamplona, abba Hotels has established itself as a benchmark in urban accommodation and quality tourism, with 25 establishments in 14 destinations, including Spain, Andorra, Mexico and Chile. The brand offers concepts adapted to each type of traveler: abba Suites, abba Apartments and abba mia, combining comfort, functionality and excellent gastronomy. Guided by the motto “First, a smile”, we seek to offer unique and memorable experiences in every stay.
Commitment to sustainability is one of our strategic pillars: abba Hotels works to reduce our carbon footprint, boost energy efficiency, promote responsible sourcing and generate a positive social impact in the communities where we operate. This vision of sustainable hospitality sets us apart in the industry and reinforces our international reputation.
FITUR 2026: the international tourism trade fair
The 46th edition of FITUR 2026 closed with great success, consolidating its position as one of the most important events in the tourism sector worldwide. During its five days, the fair received more than 255,000 visitors, including 155,000 tourism professionals, with a 12% increase in international participation and an 11% increase in foreign exhibitors.
This scenario made FITUR a key meeting point for tourism innovation, international hotel business and travel trends 2026.