{"id":15112,"date":"2026-06-04T12:19:38","date_gmt":"2026-06-04T10:19:38","guid":{"rendered":"https:\/\/blog.abbahoteles.com\/?p=15112"},"modified":"2026-06-04T12:19:39","modified_gmt":"2026-06-04T10:19:39","slug":"el-compromis-dabba-hoteles-amb-la-sostenabbilitat","status":"publish","type":"post","link":"https:\/\/blog.abbahoteles.com\/ca\/2026\/06\/el-compromis-dabba-hoteles-amb-la-sostenabbilitat\/","title":{"rendered":"El comprom\u00eds d&#8217;abba Hoteles amb la Sostenabbilitat"},"content":{"rendered":"<h1 data-path-to-node=\"3\">El comprom\u00eds d&#8217;abba Hoteles amb la Sostenabbilitat<\/h1>\n<h2 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">5 de juny: una data per a la consci\u00e8ncia global<\/b><\/h2>\n<p data-path-to-node=\"5\">Cada 5 de juny es celebra el Dia Mundial del Medi Ambient, una jornada impulsada per les Nacions Unides que t\u00e9 com a objectiu sensibilitzar sobre la import\u00e0ncia de protegir el planeta i fomentar un desenvolupament m\u00e9s sostenible en tots els \u00e0mbits de la societat.<\/p>\n<p data-path-to-node=\"6\">En un context global marcat per la necessitat de reduir l&#8217;impacte ambiental i avan\u00e7ar cap a models m\u00e9s responsables, aquesta data ens convida a reflexionar sobre el paper que juguen les empreses, les persones i les institucions en la construcci\u00f3 d&#8217;un futur m\u00e9s equilibrat.<\/p>\n<p data-path-to-node=\"7\">El sector tur\u00edstic, per la seva naturalesa, t\u00e9 una responsabilitat directa en la preservaci\u00f3 de l&#8217;entorn. Per aix\u00f2, avan\u00e7ar cap a models de gesti\u00f3 m\u00e9s sostenibles no \u00e9s nom\u00e9s una tend\u00e8ncia, sin\u00f3 una necessitat real i urgent.<\/p>\n<h2 data-path-to-node=\"8\">Sostenabbilitat: la manera d&#8217;entendre la sostenibilitat a abba Hoteles<\/h2>\n<p data-path-to-node=\"9\">A abba Hoteles integrem la sostenibilitat sota el concepte de \u201cSostenabbilitat\u201d, un valor estrat\u00e8gic i de marca que defineix la nostra manera d&#8217;operar, cr\u00e9ixer i evolucionar com a companyia.<\/p>\n<p data-path-to-node=\"10\">La Sostenabbilitat representa una visi\u00f3 global que integra criteris ambientals, socials i de governan\u00e7a en totes les \u00e0rees de l&#8217;organitzaci\u00f3, amb l&#8217;objectiu de generar un impacte positiu real i mesurable.<\/p>\n<p data-path-to-node=\"11\">Aquest enfocament ens permet avan\u00e7ar cap a una ind\u00fastria hotelera m\u00e9s responsable, on cada decisi\u00f3 compta i cada proc\u00e9s forma part d&#8217;una estrat\u00e8gia comuna de millora cont\u00ednua.<\/p>\n<p data-path-to-node=\"12\">La nostra actuaci\u00f3 s&#8217;estructura en quatre grans eixos:<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\">Aprovisionament sostenible<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\">Medi ambient<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,2,0\">Gesti\u00f3 de residus<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,3,0\">People \/ Societat<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"14\">Aprovisionament sostenible: una cadena de valor responsable<\/h2>\n<p data-path-to-node=\"15\">Entenem la sostenibilitat com un comprom\u00eds que abasta tota la cadena de valor. Per aix\u00f2, treballem amb prove\u00efdors alineats amb els nostres principis, prioritzant aquells que incorporen criteris ambientals, socials i \u00e8tics en els seus processos.<\/p>\n<p data-path-to-node=\"16\">Fomentem acords de compra responsable i col\u00b7laborem amb partners que comparteixen la nostra visi\u00f3, integrant-nos en els seus plans de sostenibilitat i promovent productes amb certificacions i processos responsables.<\/p>\n<p data-path-to-node=\"17\">Entre les nostres l\u00ednies de treball destaquen:<\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\">Col\u00b7laboraci\u00f3 amb prove\u00efdors amb programes actius de reciclatge i minimitzaci\u00f3 de residus.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\">Incorporaci\u00f3 de productes ecol\u00f2gics, vegans i de baix impacte ambiental.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\">Impuls de l&#8217;efici\u00e8ncia energ\u00e8tica en tota la cadena de subministrament.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,3,0\">Reducci\u00f3 d&#8217;envasos i aposta per solucions m\u00e9s sostenibles.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"19\">Medi ambient: efici\u00e8ncia, descarbonitzaci\u00f3 i energia responsable<\/h2>\n<p data-path-to-node=\"20\">Un dels nostres principals compromisos \u00e9s la millora cont\u00ednua de l&#8217;efici\u00e8ncia energ\u00e8tica i la reducci\u00f3 del impacte ambiental de la nostra activitat. Per a aix\u00f2, desenvolupem accions orientades a l&#8217;optimitzaci\u00f3 del consum de recursos i la reducci\u00f3 progressiva de l&#8217;empremta de carboni, incloent-hi els abastos 1, 2 i 3.<\/p>\n<p data-path-to-node=\"21\">Entre les nostres l\u00ednies d&#8217;actuaci\u00f3 destaquen:<\/p>\n<ul data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\">An\u00e0lisi de consums energ\u00e8tics, h\u00eddrics i de combustibles per establir plans de millora.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,1,0\">Implantaci\u00f3 de sistemes d&#8217;efici\u00e8ncia energ\u00e8tica adaptats a l&#8217;operativa hotelera.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,2,0\">Processos de descarbonitzaci\u00f3 per reduir l&#8217;impacte de la nostra activitat.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,3,0\">Incorporaci\u00f3 d&#8217;energies renovables com la solar t\u00e8rmica, fotovoltaica i geot\u00e8rmia.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,4,0\">Optimitzaci\u00f3 cont\u00ednua del consum d&#8217;aigua i electricitat.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"23\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15124 aligncenter\" src=\"https:\/\/blog.abbahoteles.com\/wp-content\/uploads\/2026\/05\/blog-medio-ambiente-e1780048851657.png\" alt=\"\" width=\"1200\" height=\"493\" \/>Gesti\u00f3 de residus: cap a un model de m\u00e0xima circularitat<\/h2>\n<p data-path-to-node=\"24\">La gesti\u00f3 de residus \u00e9s un pilar clau dins de la nostra estrat\u00e8gia de Sostenabbilitat. El nostre objectiu \u00e9s avan\u00e7ar cap a un model d&#8217;economia circular que prioritzi la reducci\u00f3 en origen, la reutilitzaci\u00f3 i el reciclatge com a base de l&#8217;operativa di\u00e0ria.<\/p>\n<p data-path-to-node=\"25\">Treballem de la m\u00e0 d&#8217;entitats especialitzades per desenvolupar estrat\u00e8gies conjuntes que ens permetin millorar cont\u00ednuament en aquest \u00e0mbit.<\/p>\n<p data-path-to-node=\"26\">Entre les nostres accions destaquen:<\/p>\n<ul data-path-to-node=\"27\">\n<li>\n<p data-path-to-node=\"27,0,0\">Reducci\u00f3 progressiva de residus mitjan\u00e7ant el mesurament i l&#8217;an\u00e0lisi de dades.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,1,0\">Separaci\u00f3 selectiva i optimitzaci\u00f3 de fluxos de residus.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,2,0\">Reducci\u00f3 de l&#8217;\u00fas de mat\u00e8ries primeres verges.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,3,0\">Impuls de materials reciclats, reciclables i reutilitzables.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,4,0\">Digitalitzaci\u00f3 de processos per reduir consums innecessaris.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"28\">People \/ Societat: un comprom\u00eds amb les persones<\/h2>\n<p data-path-to-node=\"29\">La sostenibilitat no nom\u00e9s s&#8217;ent\u00e9n des del punt de vista ambiental, sin\u00f3 tamb\u00e9 social. A abba Hoteles treballem per generar un impacte positiu en les persones i en les comunitats on operem, refor\u00e7ant el nostre comprom\u00eds amb una gesti\u00f3 \u00e8tica, inclusiva i responsable.<\/p>\n<p data-path-to-node=\"30\">Aquest enfocament es tradueix en:<\/p>\n<ul data-path-to-node=\"31\">\n<li>\n<p data-path-to-node=\"31,0,0\">Col\u00b7laboraci\u00f3 amb entitats socials i fundacions.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,1,0\">Impuls d&#8217;iniciatives d&#8217;inclusi\u00f3 i suport a col\u00b7lectius vulnerables.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,2,0\">Promoci\u00f3 d&#8217;una cultura empresarial responsable i participativa.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"31,3,0\">Alineaci\u00f3 amb els Objectius de Desenvolupament Sostenible (ODS) de les Nacions Unides.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"32\">Reducci\u00f3 de pl\u00e0stics i alimentaci\u00f3 sostenible: tres pr\u00e0ctiques clau<\/h2>\n<p data-path-to-node=\"33\">Dins de la nostra estrat\u00e8gia de sostenibilitat, desenvolupem tres l\u00ednies d&#8217;actuaci\u00f3 especialment rellevants en el dia a dia dels nostres hotels:<\/p>\n<p data-path-to-node=\"34\"><b data-path-to-node=\"34\" data-index-in-node=\"0\">1. Reducci\u00f3 de pl\u00e0stics i materials d&#8217;un sol \u00fas<\/b> Hem eliminat els pl\u00e0stics d&#8217;un sol \u00fas en \u00e0rees com les habitacions i la restauraci\u00f3, reduint significativament l&#8217;impacte ambiental de les nostres operacions. A m\u00e9s, hem substitu\u00eft els formats monodosi per alternatives de major capacitat i menor impacte, i hem incorporat sistemes de dispensadors rellenables o a granel, mantenint sempre una experi\u00e8ncia cuidada i coherent amb la identitat de marca.<\/p>\n<p data-path-to-node=\"35\"><b data-path-to-node=\"35\" data-index-in-node=\"0\">2. Selecci\u00f3 de prove\u00efdors sostenibles<\/b> La sostenibilitat es construeix en col\u00b7laboraci\u00f3. Per aix\u00f2, prioritzem prove\u00efdors que comparteixen el nostre comprom\u00eds, treballant amb ells en la millora cont\u00ednua de processos i en la incorporaci\u00f3 de criteris ambientals i socials en tota la cadena de subministrament.<\/p>\n<p data-path-to-node=\"36\"><b data-path-to-node=\"36\" data-index-in-node=\"0\">3. Alimentaci\u00f3 sostenible<\/b> Comptem amb la certificaci\u00f3 ECOFOODIES, que avala el nostre comprom\u00eds amb una gastronomia m\u00e9s saludable i responsable. La nostra proposta gastron\u00f2mica es basa en una compra sostenible i en l&#8217;equilibri entre qualitat, salut i respecte per l&#8217;entorn, fomentant:<\/p>\n<ul data-path-to-node=\"37\">\n<li>\n<p data-path-to-node=\"37,0,0\">Opcions veganes i vegetarianes.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,1,0\">Productes locals i de proximitat.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,2,0\">Productes ecol\u00f2gics certificats.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,3,0\">Benestar animal i reducci\u00f3 de l&#8217;impacte ambiental.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"38\"><img decoding=\"async\" class=\"wp-image-15120 aligncenter\" src=\"https:\/\/blog.abbahoteles.com\/wp-content\/uploads\/2026\/05\/blog-medio-ambiente-1-e1780049019107.png\" alt=\"\" width=\"1201\" height=\"513\" \/>Cada acci\u00f3 compta<\/h2>\n<p data-path-to-node=\"39\">En aquest Dia Mundial del Medi Ambient, a abba Hoteles refermem el nostre comprom\u00eds amb la Sostenabbilitat com a eix fonamental de la nostra estrat\u00e8gia. Un comprom\u00eds que es tradueix en accions reals, en decisions conscients i en una manera d&#8217;entendre l&#8217;hospitalitat m\u00e9s responsable, sostenible i orientada al futur.<\/p>\n<p data-path-to-node=\"40\">Perqu\u00e8 cada acci\u00f3 compta. I perqu\u00e8 el futur del turisme es construeix avui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comprom\u00eds d&#8217;abba Hoteles amb la Sostenabbilitat 5 de juny: una data per a la consci\u00e8ncia global Cada 5 de juny es celebra el Dia Mundial del Medi Ambient, una jornada impulsada per les Nacions Unides que t\u00e9 com a objectiu sensibilitzar sobre la import\u00e0ncia de protegir el planeta i fomentar un desenvolupament m\u00e9s sostenible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-15112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenabbabilidad"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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